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Posted in
Sales & Marketing
Job Code
1474448
Luxury Marketing(Manager/ Deputy Manager)-Female only
- Brand Management: Ensuring the brand's image remains exclusive, desirable, and aligned with the luxury market's values.
- Target Audience Engagement: Understanding and targeting affluent consumers, including developing customer personas, market segmentation, and creating highly personalized campaigns.
- Campaign Strategy: Planning and implementing marketing campaigns that emphasize exclusivity, craftsmanship, heritage, and prestige, often using high-end media channels and partnerships with influencers or celebrities.
- Customer Experience: Enhancing customer touchpoints both online and offline, ensuring every interaction is immersive and luxurious, from advertising to in-store experiences.
- Collaborations and Partnerships: Establishing exclusive collaborations with other luxury brands, high-profile events (fashion shows, galas), or high-end influencers to boost brand presence.
- Sales Channels: Overseeing a blend of online and offline retail, including flagship stores, high-end boutiques, e-commerce platforms, and VIP services.
- Digital Presence: Managing digital marketing initiatives with a focus on maintaining brand prestige while utilizing social media, email marketing, and digital storytelling.
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Posted By
Posted in
Sales & Marketing
Job Code
1474448