Manager - Demand Generation - SaaS

Job Description:

- Be a part of the core team of the US market, driving demand generation via outbound activities

- Lead a team of BDRs

Client Details :

Our client is a known name in the CRM Space. After successfully establishing their presence in India, fir over a decade, they are now looking to expand to the North America market

Description :

- Establish a strong Demand Generation Plan and Process

- Define a robust ICP as well as core target personas to ensure we market to the right audience at the right time

- Define our entire omni-channel demand generation strategy encompassing organic inbound, outbound (through SDRs), paid advertising, partnerships, etc.

- Ensure the demand process runs like a well-oiled engine by setting the right Inbound to sales process in collaboration with the sales teams

- Define all digital strategies to improve conversion rates across the customer lifecycle

- Oversee all marketing operations and ensure that we have a robust tech stack and the right processes and workflows setup

- Develop strong GTM plans for new product and feature launches including setting the right growth expectations, selecting the right partners to help launch effectively, etc.

- Constantly be on the lookout for newer channels and avenues for growth.

- Build a data-first culture within the team and across the greater marketing team as well. Build a culture of experimentation where data is at the heart of every single decision that is made.

Profile :

- 5+ years of experience in leading/ managing the demand gen( Outbound) teams for the US market, in a B2B SaaS organization

- Experience working in a startup ecosystem ( preferably pre series - Series C ) is a good to have.

- Ability to thrive in a high velocity environment

- Experience working with organizations in their 0-1 journey

- Familiar with sales in North America geography, and open being a leader who leads by example

- Open to night shift

- High stability

Job Offer :

- Industry leading compensation

- Work directly with the CEO of one of the most successful startups in India

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ansu Joseph on +91 80 6826 6825. The Apply Button will redirect you to website. Please apply there as well.