Role & Responsibilities:
- Possess strong analytical skills with the ability to leverage data to develop strategy / decisions.
- Expert knowledge of Quantitative & Qualitative research techniques and methodologies.
- Key focus on shopper research tools & techniques.
- Complete grasp of shopper research & implications to talk meaningfully with clients and provide inputs
- Strong customer service and interpersonal communication skills.
Ideal Candidate:
- Devising actionable strategies from customer insights.
- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.
- Managing external agencies for the execution of research projects.
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
- Maintain an accurate, complete, up-to-date and insightful client business profile to be shared with senior management.
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
- Conveying analysis and recommendations via presentations and written reports.
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