Manager - Customer & Trade Marketing - FMCG

Job Description:

Position Title - Customer & Trade Marketing Manager

Position Reporting - Director Marketing/Sales

Direct Reports - Design Team & AM-CTM

Geographical location - Mumbai

Key Result Areas :

- Category Management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects

- Collaborates with the BU Leads & Sales Head for the Brand Programme ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions

- Manages the point of sales material (including budget, logistics, distribution, assortment- ) by finding the most efficient solutions.

- Collaborates with BU & Sales leads to build sales promotions and product communication

- Collaborates with sales teams to turn the - selling stories- into sales tools to effectively

- Present the brands, the products and the marketing initiatives to their customers

- Supports Sales teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated

- Supports own resources & store staff in the training programs

- Ensures efficient spending of central budget and supervises the trade marketing spending in liaison with finance team.

- Focus on developing promotional programs that attract business from KA customers & ST retailers

- Work along with Brand & Design team to develop trade communications - traditional and digital both

- Proactively communicate and build relationships with the Regional Trade Marketing team

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Flawlessly execute in-store activations, events & launches to gain maximum noise value, share of space & drive profitability.

Skills & Qualification :

- Management graduate with minimum 15+ Yrs. of experience in a Trade Marketing/retail position

- Experience in a relevant industry preferable stationery, toys, household goods, fast-moving consumer-goods (FMCG)

- Excellent computer skills and experience using spreadsheet, charting, and other software tools, such as Microsoft Word, Excel, Powerpoint, and Outlook.

- Ability to use software tools to present data clearly and concisely.

Mindset & Personal skills :

Drives Execution:

- On time delivery & ensuring to meet desired objectives within the provided resources

- Decentralize responsibilities within the team & available outsourced resources; by setting clear deliverables expectations from each of the resource member & team

- Regular monitoring of the assignment progress & timely dealing of possible challenges if any in between & redirect efforts whenever required to meet the end objective

- Developed habit towards attempting higher standards of deliverables for self & team of resources

Builds Relationships:

- Have learnt to relate to people in an open, friendly, and accepting manner

- Established trust factor with peers, seniors, and business partners

- Handled disagreement tactfully and sensitively

Empowers Others:

- Assigning big & small, very important & important responsibilities in a balanced manner, among the team; which clearly sets - as what's expected from each one of the team member, to bring the sense of belongingness

- Periodic sharing of appropriate amount of information for helping in empowering the team & the members.

- Excellent interpersonal and oral communication skills.

- Excellent interpersonal skills to work cooperatively with persons at all levels in the organization.

- Ability to respond flexibly and positively in all circumstances, and to work calmly under pressure.