Manager - Customer Trade Marketing

Key Accountabilities/ Responsibilities:

1. Financial:

- Manage the trade marketing budget effectively, ensuring optimal allocation of resources across various initiatives.

- Track spending against budget, providing regular updates to management on campaign ROI and key metrics.

- Ensure all activities are executed within allocated budgets and in compliance with company policies.

2. Customer:

- Build and maintain strong relationships with channel partners (e.g., distributors, wholesalers, and retailers) to ensure alignment on brand strategies and promotions.

- Conduct regular business reviews with key partners to analyze performance, identify opportunities, and address challenges.

- Act as the main point of contact for Customer Marketing initiatives, ensuring smooth communication and collaboration between internal teams and external partners.

3. Process:

- Develop and implement channel-specific trade marketing strategies to support sales growth and brand visibility within the Customer Marketing segment.

- Design and execute promotional activities, including in-store promotions, merchandising, point-of-sale (POS) materials, and trade incentives tailored to various customer segments.

4. People:

- Gather and analyze market data, competitor activities, and customer feedback to identify trends and adjust trade marketing plans accordingly.

- Provide training and support to sales teams on trade marketing programs, POS materials, and campaign execution.

Key Deliverables:

- Strong understanding of FMCG sales dynamics, customer behavior, and trade marketing principles.

- Excellent analytical skills with the ability to interpret sales data, market trends, and customer insights.

- Exceptional communication and presentation skills for engaging with internal teams and external partners.

- Strong project management skills, with the ability to manage multiple initiatives simultaneously.

- Creative problem-solving abilities and a results-oriented mindset.