Manager - Customer Development & Marketing - FMCG

Customer Development & Marketing Manager - Global FMCG

Purpose of the Role:

- To anchor various trade marketing and sales transformation initiatives in respective regions/clusters.

- The CDMM will work closely with Sales Transformation and Trade Marketing team to conceptualize and implement agendas in respective region and will help in achieving goal of becoming customer's most valued supplier.

Qualification & Experience:

- MBA with 4-6 years of experience.

- General Trade, Trade Marketing and GTM exposure is required.

Key Deliverables of the Role:

- Work with Trade Marketing/Brand teams for central project execution.

- Control trade spends/ BTL.

- Create plans, drive execution for NPLP, NPD.

- Work closely with the Sales Transformation, Sales IT & Capability teams to ideate & co create projects.

- Implement Sales Transformation, Sales IT & Capability team agendas.

- Anchor & drive Urban GTM initiatives & Rural GTM initiatives in the cluster.

- Anchor planning for Monthly & Cover plans of ASM territories.

- Plan Distribution across channels, sustenance through activation.

- Build insights from market to develop initiatives.

- Resolve issues w.r.t Channel initiatives, Program &Trade.

- Identify distribution gaps & bridging outlet gaps to maximize long term business growth.

- Design & plan optimum manpower, DDs, Field force & beats, Distributor optimization & ROI Lead Sales IT initiatives (Infra + Initiatives) & Ensure PDA hygiene (data sanctity).

- Anchor the capability initiatives across FF (DSR/PSR/ISRs).

Information classification: Official

- Manage customers with planned interventions focusing on assessment, engagement, healthy returns & quick query resolution.