Manager - Corporate Public Relations - SIMC/MICA/IIMC/XIC

OBJECTIVE OF THE ROLE

- Responsible for the public relations initiatives within a company. Creates, manages, and implements PR campaigns with the goal of enriching a company's position within the public eye.

KEY RESPONSIBILITIES

- Developing a marketing communications plan including strategy, goals, budget and tactics

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests.

- Create content for press releases, byline articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Maintain a keen understanding of industry trends affecting company and make appropriate recommendations regarding communication strategy surrounding them.

- Develop fresh story ideas.

- Copyedit, proofread, and revise communications.

- Recommend, implement and maintain site design and operation.

- Promote products and services through public relations initiatives.

- Research media coverage and industry trends.

- Conduct extensive media outreach.

- Prepare agendas and conduct research

COMPETENCIES/SKILLS

Essential:

- Aptitude in presentation and public speaking

- Proficiency in English

- A creative yet practical mind

- Experience in project management and execution of PR campaigns and/or initiatives

Qualification

- 6-7 yrs PR experience in agencies, for various brands / sectors / products

- Graduate and then PR qualified preferred from XIC (Xavier institute of communication), SIMC, MICA or IIMC