Manager - Corporate Marketing

Responsibilities:

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Superb leadership, communication, and collaboration abilities

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Management of companys social media platforms

- Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Organizing corporate events

Requirements and skills:

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

Qualification : MBA/Any UG/PG

Industry experience : Any large mfg / MNC / IT (Limited companies)