Manager - Corporate Branding - Manufacturing/FMCG Industry

Manager - Corporate Branding

Responsibilities:

- Researching and analyzing consumer behavior, market trends and competitor activity at corporate level.

- Establishing budgets, performance specifications and sales estimates.

- Developing and implementing branding strategies that resonate with the target market.

- Planning and executing branding initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

- Building brand awareness and increasing brand value and profitability.

- Measuring and reporting on Organizations branding performance and assessing KPIs and ROI.

- Collaborating with different teams such as marketing, creative, legal, etc.

- Overseeing the production of advertisements, promotional materials and mail campaigns.

- Ensuring that messaging and marketing activities are aligned with brand and company values.

Candidate Requirement:

- MBA in Marketing (Full TIme) with 6+ years of experience in Corporate branding from Manufacturing/ FMCG industry