Manager - Content Marketing - Technology Startup

The client is a technology startup of India in sector of health care which provides many health services including medicines home delivery, lab tests booking and doctor appointment. They are a technology oriented organisation and believe in deep data analyses for each campaign, channel, ad copy and take only data based decisions. Each team member is expected to know and learn principles of marketing, customer behaviour and company's customer, in addition to basics of digital marketing and data analysis.

Role: Manager- Content Marketing

Reports into: - Head - Marketing.

Job Description:

- Define objective of organization's Content-Marketing.

- Plan to achieve targets of Marketing so that business objective is achieved.

- Implement innovative marketing plans each month, test and scale as per performance.

- Measure, report and share dashboards of results for this channel.

- Use manual or tools to make the process efficient and error free.

Role & Responsibilities:

- Customer acquisition through Content-Marketing channels.

- Plan through the funnel of content marketing i.e. content generation, distribution, lead generation, lead nurturing, drip marketing.

- Implement newer campaigns, ad copies every month.

- Usage of keyword research tool, trends tool for monitoring customers and their current interests for generating relevant content and ensuring click through rate and conversions.

- Engage with freelancers and partners for content generation as well as distribution work.

- Use tools like Outbrain and Taboola and others for content marketing.

- To constantly improve RoI and retention rate from these channels.

- Increased Revenue from this channel.

- RoI is as per business requirement and from individual campaigns is tracked, maintained and improved.

- Ensure repeat rate from this channel is as per business requirements

Desired Technical Skills:

- 3+ years in Online marketing, Content marketing, Content distribution, lead generation through content marketing & drip marketing.

- Proven excellence in customer acquisition and concepts of all facets of content marketing.

- Good to have experience in retail industry, health and wellness industry.

- Good to have certifications that show interest in Online marketing.

- Good to have experience with technical integrations for various ad networks, tracking tools.

- Experience on Outbrain, Taboola and similar content marketing tools.

Desired Behavioural Skills:

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Good Grasp on content.

- Flair for Digital Marketing.

- Comfortable with lots of data analysis and data driven decision making.

Salary offered: 7 - 10 LPA