Manager - Content Marketing - SaaS Business

Position Summary:

A Content Marketing Manager who can drive content development and work with internal teams to execute content marketing initiatives. The ideal candidate will have experience working in close partnership with Product, Sales, Public Relations, Demand Gen, SEO, Customer Success, and various other departments to develop marketing content and sales enablement tools.

Responsibilities:

- Candidate working with ADTECH, MARTECH and SAAS company will be preffered

- Ability to think like a publisher/journalist and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.

- Work cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools.

- Develop a micro-content plan and repurpose content into new forms such as infographics, articles, direct mail, etc.

- Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.