Manager - Content Marketing - SaaS

Content Marketing forms a critical part of our inbound marketing strategy for lead and revenue generation. We are looking for an experienced content marketing manager who can collaborate with other teams, function as an individual contributor as well as lead all content marketing initiatives in the future.

Responsibilities :

- Create content pieces, in collaboration with other teams, if needed, that align with customer requirements and business goals (more leads, organic traffic, building community etc.)

- Maintain a content calendar and ensure a good variety of content is produced (eg - blogs, videos, webinars, case studies, infographics, demos etc.)

- Distribute content on social media, email and other organic forums

- Promote content (paid) on relevant platforms to reach out to a wider audience

- Measure results of content marketing campaigns and use them to iterate strategy and content

Requirements :

- Prior experience with B2B SaaS companies and content marketing is preferred

- Understanding of websites, HTML and internet is preferred

- Good content writing skills

- Understanding about Search Engine Optimization

- Understanding of analytics to gauge campaign effectiveness

- Research skills to write on a given topic

Salary Offered : 14-22 LPA