Manager - Content Marketing - Beauty Business

Title - Content Marketing Manager

Location - Mumbai, Maharashtra, India(Remote Possible)

Experience - 4 - 8 Year

Salary - Up - To 14 LPA

Roles & Responsibilities :

- We are looking for a Senior Content Writer(Beauty), who understands the beauty and skincare industry.

- Would work with the Core team to develop and execute the brand communication and content strategy.

- Should also understand content from an e-commerce-first perspective.

- Developing and executing a content marketing strategy that aligns with the overall goals and objectives of the brand.

- Collaborating with the marketing team to identify target audience segments and create content that resonates with them.

- Managing a team of writers, editors, and other content creators to produce high-quality, engaging content across various channels, including the company website, social media, email marketing, and others.

- Collaborating with the product development team to create product-specific content that highlights the features and benefits of the brand's products.

- Analyzing metrics and data to track the effectiveness of content marketing efforts and optimize future campaigns.

- Keeping up-to-date with the latest content marketing trends and best practices, and applying them to the brand's strategy.

- Working with external agencies and partners as needed to produce and promote content.

- Managing the content calendar and ensuring that all content is delivered on time.

- Collaborating with the sales team to develop content that supports the brand's sales efforts.

- Mentoring and training junior team members as needed.

Qualifications for this role might include :

- A bachelor's degree in marketing, journalism, or a related field.

- At least 4 years of experience in content marketing or a related field.

- Strong writing and editing skills.

- Should be very passionate about skincare and should be willing to write as well as check content written for products, websites, blog and other brand communications as and when required.

- Experience with content management systems (CMS) and email marketing platforms.

- Proficiency in analytics tools such as Google Analytics.

- Excellent project management skills and the ability to handle multiple projects simultaneously.

- Strong communication and collaboration skills.