Manager - Content Marketing - Advertising/Publishing Firm

Content Marketing Manager

- Would Worked with the Core team to develop and execute the brand communication and content strategy.

- Should also understand content from an e-commerce-first perspective.

- Developing and executing a content marketing strategy that aligns with the overall goals and objectives of the brand.

- Collaborating with the marketing team to identify target audience segments and create content that resonates with them.

- Managing a team of writers, editors, and other content creators to produce high-quality, engaging content across various channels, including the company website, social media, email marketing, and others.

- Collaborating with the product development team to create product-specific content that highlights the features and benefits of the brand's products.

- Analyzing metrics and data to track the effectiveness of content marketing efforts and optimize future campaigns.

- Keeping up-to-date with the latest content marketing trends and best practices, and applying them to the brand's strategy.

- Working with external agencies and partners as needed to produce and promote content.

- Managing the content calendar and ensuring that all content is delivered on time.

- Collaborating with the sales team to develop content that supports the brand's sales efforts.

- Mentoring and training junior team members as needed.