Manager - Content Marketing

About myGate (www.mygate.in)

myGate is revolutionizing the way security is managed at gated premises (Residential, Commercial,Office Spaces and Educational Institutes), and by seamlessly connecting users to their security gates through our app, we make gated premises more secure. With myGate, we're building a tech focused scalable product that will be used across geographies.

Today, myGate is operational in Bengaluru, Hyderabad, Chennai, Mumbai, Delhi NCR, Pune & Kolkata and we're launching soon in other cities. Founded by ISB/IIM/IIT alumni, the app is designed after experience from Armed Forces, National Security Guards and Special Protection Group as well as fraud fighting from Google.

Responsibilities as a Content Marketing Manager :

- Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility & emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)

- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content.

- Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.

- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism

- Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase the efficacy.

- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube).

- Engage with influencers to convert them into brand advocates

- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.

An ideal candidate would reflect the following traits :

- 3-5 years of content marketing experience, specifically in developing editorial calendars, inbound marketing.

- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.

- A self-starter & a go-getter.