Manager - Consumer Market Insights - FMCG

CMI Manager - FMCG

If you love brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As an Manager Consumer & Market Insight, you will help lead and drive the company's business by managing innovation, business intelligence and consumer insights.

Main Responsibilities :

- Be the voice of the consumer within the organization continuously driving consumer and customer understanding

- Lead end to end research funnel for the Brand. This includes partnering new innovations and succeeding with the current portfolio

- Partner Strategic Initiatives on the Brands

- Continuously provide a solid understanding of structural category drivers, drainers, triggers and barriers to help build a strong business

- Deliver macro economy, market, channel, consumer trends & nurture business intelligence

- Pro-actively nurture the key stakeholders with engaging storylines and implications

- Embed CSU quality standards, stretch communities & social listening to gain insights faster, stronger

- Understand consumer and shopper tensions, hopes, fears, beliefs, truths, and implications on the brands

- Co build brand positioning and help bring them to life together with marketing teams

- Drive consumer centricity in innovation.

- Understand consumer food trends, unmet needs, sources of business, and implications on innovation

- Fully automate and digitalize business dashboards, accelerating the pace of delivery, leaving time for added value

Who we are looking for :

- Approximately 6- 10 years of experience in a major FMCG company in the insights function or in a reputed research agency

- Should be familiar on consumer and shopper key research methodologies especially Nielsen and Brand Tracking

- Qualifications Bachelor's degree from a reputable university; MBA in Marketing/Research

- Strong managerial, leadership and people management skills

- Insightful, impactful and inquisitive

- Good at integrating multiple sources and telling a story

- Strong business sense, strategic and foresight thinking (limited to not only data or database expert and method oriented).

- Game changer , Team Player

- Sound attention for details without losing focus on big picture

- Results oriented

- Resilient, self-motivated and passionate

- Takes initiative with a "can do" attitude.

- Able to pull and to push.

- Possession of highest personal integrity and standards.

- Strong communication, presentation and strategic influencing skill

- Strong interpersonal skills

- Have a track record of working effectively in cross-functional teams and in matrix organizations