Manager - Consumer Market Insights - FMCG

Candidates with 10+yrs of experience in consumer insights /analytics.Location is Mumbai:

The candidate will be responsible for :

- Leading engagement with tracking agency to drive actionable insights on active campaigns

- Drive data on campaign performance (success or otherwise) as well as decisions leading to change (non performance or fatigue)

- Integrated approach across multiple sources (BLS, tracking, MMM.etc) on the same campaign. Lead attribution work for long term brand equity and short term sales.

- Lead engagement with tracking agency to drive actionable insights on active campaigns

- Manage campaign performance (success or otherwise) as well as decisions leading to change (non performance or fatigue).

- Will across multiple sources (BLS, tracking, MMM.etc) on the same campaign. Lead attribution work for long term brand equity and short term sales.

- Candidates working with FMCG companies or handling FMCG clients will only be preferred.