Posted By
Posted in
Sales & Marketing
Job Code
340842
Manager - Consumer Insights
Opening with Leading MNC (Corporate) in Kolkata
Department : Consumer Insights
About Role : Analyzing channel performance and providing inputs based on consumer.
Context & Role :
Analyzing channel performance and providing inputs based on consumer understanding on the following :
- Business Developing channel strategy - Identifying core TG, Setting Targets, Brand Strategy
- Content - Developing content strategy and show specific inputs.
- Communication - Developing communication strategy and communication specific inputs.
- Studying trends, markets, and specific TG's of shows.
- Handling commissioned research - qualitative or quantitative, dealing with research agencies
- Analyzing viewership trends and planning actionable inputs across programming and promotion
- Regular report on show health, character strength, awareness levels to aid marketing and programming team
Key Responsibilities :
FPC Planning :
- Planning Monthly and Annual FPC
- Promotional priority planning
- Planning Launch of shows and hence impact on Repeats and Transitions of FPC
- Planning- Scheduling based on Ratings objectives for Movies and Events
- Strategy-Breaks planning/ Strategy for Movies, Events and shows
- Strategy -Estimations of Competition ratings and Impact on weekly Schedule
- Strategy-Day-part, Time slots analysis, Duplication, Weekends planning, viewer migration
- Implementation of the FPC coordinating with Content Team, Marketing, Operations
Quantitative :
- TAM Analysis - Existing Shows/ New Show
- Competitive Tracking of weekly trends on Tam data
- Tam - Profile, Markets, Genre, Share probes
- Knowledge of Advantage is a plus
Qualitative :
- Working with central Insights Research Team for co-ordination of studies - Pre Launch Show Testing, Communication Testing, Positioning Testing & Consumer Connects
Feeding into Content Development, inputs to the Marketing on Research conducted
Knowledge And Skills :
- Experience in Media planning or research function of Television / Broadcasters
- Ability to understand and crunch TAM numbers for content and FPC planning
- Consumer insights and Research methodology knowledge preferable, but not a must
- Understanding and working knowledge of Bengali
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Posted By
Posted in
Sales & Marketing
Job Code
340842