Manager - Consumer Insights & Market Research - Insurance

Overall purpose of the Job :

- Enable customer insight based decision making for the business functions and oversee the market research led requirements of the organization. 

Key Task & Activities :

Thought leader on Consumer insights :

- Be the custodian of all consumer insights and trends on the assigned areas of research

- Understand macro trends across the financial sector thus giving insights for development of new marketing / product concepts

- Understand the key factors impacting the Industry & various players

Consumer Insights Planning and Strategy :

- Identify and sensitize need for consumer insights and research in the organization, driving the culture of decision making based on customer insight/feedback and Enhance effectiveness of strategic initiatives using consumer feedback at relevant junctures

- Add value to the organization and internal teams' decision making by delivering quality, timely (adhoc) quantitative & qualitative studies as per internal teams' requirements

- Plan and implement research calendar and budgets in line with organizational objectives

Manage deliver of Continuous (ongoing studies) & Adhoc studies :

- Ensure quality & timely completion of all assigned studies, ongoing and ad hoc (Customer Pulse, Ad tests, concept checks, other ad hoc Qualitative/ Quantitative studies for Brand, Operations, Distribution & Product teams)

- Effectively manage the deliverables and drive actionability of the studies

- Continuously improve the quality of studies - through process or methodology improvements

Managing the Research agencies and other consultancies :

- Identify suitable agencies based on research requirements

- Sensitize agencies on intricacies and challenges of the sector and company

- Help the agency in understanding objectives from the research and if necessary take steps to educate the researchers to ensure top quality of output

- Monitor TATs & quality for the research activity

- Work with the Research Agency in arriving at quality outputs (Toplines / presentations) in line with the research brief

- Do efficient Vendor management (ensure best value for money for the organization by creating an understanding of category requirements, challenges faced by us, for a better solution to be derived)

Managing process, compliance & audit requirements :

- Ensure all other external and internal research related processes are in line with guidelines / processes

- Publish a research calendar, budget management, support audits & compliance measures

Team management :

- Build training & development calendar for self, hand hold individuals / teams on studies

- Attend adequate training programs