Manager - Consumer Insights & Market Research - FMCG

Manager - Consumer Insights & Market Research

We are currently looking to close a Manager - Consumer Insights & Market Research position with one of the topmost FMCG Conglomerates in India. The position is based in Delhi

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 20 billion and a turnover of US $ 5.0 billion, it is Rated among the Leading Companies by international publications. It has a very diversified product portfolio including Foods, confectionary, tea and retail segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for. It is constantly rated as the best cos to work for in India.

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES:

- Design effective & efficient ways along with the agency partners to measure & track brand performance, stimulus(concept product) testing, market share tracking, diagnostic researches

- Translating business questions into research design that provides the best approach to answer the business questions.

- Managing multiple vendors to ensure execution of research design including brief finalization, stimulus preparation, fieldwork monitoring etc.

- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

- Work closely with the brand team & leverage insights to drive business growth

- Identify new & effective ways of testing concepts, products & communication

- Triangulate multiple data sets to identify trends and early indicators of brand/product performance

- Analyze research and market data to identify insights and use them to influence decisions pertaining to multiple areas i.e. market interventions, GTM, Product development etc.

- Build tools and practices necessary to support ongoing, iterative research for large and growing brand and product team

- Manage ambiguity, work autonomously, meet deadlines and multi task in agile work environment

WORK EXPERIENCE AND RELEVANT INDUSTRY:

- Experience in quantitative is must and exposure to qualitative is a plus

- Tight knit partnership skills and ability to work within a diverse team (Multiple functions) is required.

- Proven ability to derive insight from data and consumer understanding and successfully communicating it to drive action. Ability to connect multiple data points is highly desired.

Age - 28-34 years

Qualification - MBA/PGDM

Experience & Industry:

- 6-9 years of experience -in quantitative research on supplier/agency side or client side. FMCG/Tobacco experience preferable(IMRB/Kantar/Nielson/IPSOS)

Experience in brand tracking, UnA, segmentation and product/concept test.

Knowledge of MS office suite is must, SPSS/Tableau preferable

Job Location: New Delhi