Manager - Consumer Insights - FMCG

Synopsis of the role

The position is responsible for providing domain-based data analytics services to address marketing and business situations. The Incumbent would work on syndicated big datasets to generate relevant insights determining country-level regional Trends, Market Intelligence, Market Insight and Customer insight. The incumbent would additionally record, analyse and evaluate Industry wide data using scientific methodologies and draw inferences.

Essential functions

- Deliver a high quality, pro-active and efficient data acquisition and processing service to support business analysis.

- Conduct research and analysis across a wide range of assignments including market assessment & sizing, competitive analysis, benchmarking and sector analysis.

- Own and provide thought leadership and guidance to model outputs and analytical frameworks,

- Generate actionable insights and make final business presentations for review by Supermarkets

- Design & execute predictive CRM analytics & decision science solutions - Unearthing customer behavior patterns and inherent trends using a wide range of tools comprising predictive modeling, cluster analysis, decision trees etc .

- Track, assess and innovate to ensure promotions performance improvement over a period of time.

- Synthesize multiple pieces of research and information into clear and compelling recommendations for the business

- Work in close coordination with UK marketing team

- Guide solution development on key business strategy/ marketing/sales /channel and category management and generate insights/ develop analytical solutions leveraging existing research, syndicated, data and other market information

- Contribute to preparing business proposals and collateral development

- Institutionalize practices for data preparation, data warehousing & master data management.

Preferred Education and Experience

- Postgraduate in Statistics/Actuarial Science (part-qualified), with 12+ years of experience in market research, competitive intelligence or business analytics,

- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred

- Should have hands on experience in research, qualitative analysis, quantitative analysis

- Statistical techniques to determine trends and patterns: Regression modelling, Segmentation, correlations etc.

- Experience of analytics/data-visualisation software tools a plus