Manager - Consumer Insights - FMCG

Company : FMCG

Designation : Consumer Insights Manager

Exp : 5 to 10 years

CTC : 30 LPA

Qualification & Experience :

- Exposure in at-least 1 traditional Market Research tool & technique. (e.g., RMS, CR, Panel, Tracking & Advertising Testing)

- An in-depth understanding of various quantitative research tools, techniques & processes

- Should have sound knowledge of standard research processes & practices

- Sound knowledge of statistics

- Basic qualitative research aptitude

- Sound analytical skills

- New age tools & techniques (Exposure in at-least 2)

- Online Surveys

- Digital communication evaluation & effectiveness testing

- Eye Tracking

- Using Social Media Analytics to generate insights

- Customized insights on all the live/in-market brands e.g., product & concept development, communication development, mix validation & optimisation, pricing, postlaunch assessments.

- Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's "appreciation of brief", signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation

- Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions).

- Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting.

- Manage :

a. Insights for all research -both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories

b. To be a custodian of knowledge of past work and current trends on the category

c. Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans.

- Support :

a. Day to day business performance reporting

b. Insights/Analytics needs for the Annual Operating Plan (AOP)

c. Analytics projects -retail analytics, assortment analytics

d. Brand & Category Strategy -basis consumer & market segmentation and consistent with Portfolio / Pricing strategy

e. Stakeholder management especially on the overall in sighting strategy

f. Agency management to ensure best quality output for business questions at the best value