Manager - Consumer Insights - eCommerce

Our Client - Is the global leader in e-commerce. Has expanded its product offerings, international sites, and worldwide network of fulfillment and customer service centers. Focus towards the customer and innovation by offering them more types of products, more conveniently, and at even lower prices. The team in India is working on bringing the world's most customer centric company to the Indian consumers and sellers.

The primary responsibility of the Manager, Consumer Insights, India position is to design/implement/manage/oversee/direct all aspects of a custom research study including, but not limited to, scoping a study, monitoring data collection, interpreting results, revealing actionable insights, and communicating implications. The Manager, consumer Insights will have primary responsibility for leading and managing research conducted on behalf of International Operations, to leverage available tools and workflows, and to communicate consumer and customer points-of-view throughout various groups within International Operations. The Manager, Consumer Insights will be responsible for managing projects that provide results in support of growth and profitability for International Operations.

To accomplish this, the Manager International Consumer Insights must have advanced knowledge of qualitative analyses such as ethnographies, ZMET, semiotics and quantitative analyses such as conjoint, TURF, Max/Diff. Essential Responsibilities: The Manager, Consumer Insights will be able to effectively scope, manage and deliver custom research studies.

Primary responsibilities include -

- Leading all aspects of a research study—including clearly defining research objectives and intended actions, employing appropriate research methods (secondary, quantitative, qualitative), vendor selection, sampling, questionnaire development, analysis, report distribution, etc.—in a cost-efficient manner.

- Initiating projects which address specific issues or needs within International Operations in order to inform and help drive business decisions and actions.

- Providing insightful reports responsive to the original objectives, which may include, but are not limited to: incorporating insights from other studies, determining the impact on customer segments/targets, identifying marketplace opportunities and potential threats, and recommended actions/next steps for Lowe’s.

- Managing the interpretation and use of reported data, integrating information, and generating insights across multiple data sources.

Basic Qualifications

Desired Skills and Experience Required Minimum Qualifications -

- BS/BA in Market Research, Marketing, Psychology, Statistics, Business or Economics

- Five (5) years of consumer and/or marketing research experience, including hands-on research project management experience

- Ability to deliver with limited to no supervision

Strong commitment to quality and continuous improvement

Intermediate knowledge and understanding of: research reporting and interpretation, statistical software and analysis (SPSS or SAS), scoping and research design

Basic understanding of: financial analysis, relational databases, and coaching/team management

Preferred Qualifications -

- Strongly prefer experience in both supplier and client-side research roles

- Experience in applying multivariate statistical techniques (ex: factor analysis, cluster analysis, discriminate analysis, regression, etc.)

- MS/MA/MBA preferred

- Retail experience a plus

Note- Our client is very specific for the pedigree top B schools/Top engineering college.

Candidates from Manufacturing, eCommerce, Retail, FMCG only.

Those who match the above mentioned criteria please send your updated profile