Manager - Consumer Engagement - Online/Internet

Looking who are in to core Consumer Relation (Not Complains), understand consumer life cycle in depth, must be currently working as consumer data analytics, Email Marketing, SMS Marketing. He/ She must have knowledge of Marketing Automation Tools, Understand consumer journey.

Essential for candidate

- 5 years of experience in Online Marketing.

- At least 1 year experience in Mobile App marketing.

- Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.

- Understanding of digital engagement, planning and retention with experience in retail, banks and travel industry.

- Knowledge of IMC, Salesforce and similar tools for Customer Relationship Management.

- Experience with technical integrations for various ad networks and tracking tools is desired.

Job Description/Key Deliverables:

- Understand the consumer journey cycle management - New user onboarding, retention, repeat purchase, usage frequency & devise an engagement plan across all platforms.

- Good analytical insights into customer usage patterns to sharpen engagement & increase usage frequency.

- Analyze consumer data, evaluate opportunities, understand potential user segment & come with plans to improve on consumer engagement & usage pattern, keep retention levels high using various communication channels.

- Lead & set up the consumer engagement function for the company. Use consumer data effectively & efficiently to deliver actionable insights.

- Devise re-engagement plans - Platform Planning, Email, App engagements, push notifications, SMS, Social retargeting & other possible communication channels basis consumer behavior.

- Work effectively across teams and enjoy the interplay with App development, Product and Marketing team.

- Knowledge of online tools, app tracking tool & marketing automation tool is mandatory.

- Able to manage Marketing Automation tool for all consumer engagement campaigns.