Manager - Community & User Engagement - OTT

Manager - Community and User Engagement

Position Title : Manager - Community and User Engagement

Qualification : Undergraduate Degree or higher in IT/Computer Science or allied subject.

Experience : 5+ years of relevant experience, ability to turn complex data and insight into easily understood data stories, having growth mindset and comfortable in cross functional environment.

1. We are looking for a growth manager to multiply new users/subscriber to the OTT platform organically through various partners, social media and community networks.

2. The ideal candidate needs to be user obsessed, growth- marketing and data-driven with strong technical, analytical and product background.

3. The person shall be closely working with cross-functional teams to drive customer centric product experience.

4. The role will also involve training and leading a team of growth marketers to increase engagement of existing users and creating innovation around acquiring users organically.

Key Responsibilities :

1. Setting up new marketing programs to scale the engagement of users and prioritizing initiatives to scale the number of subscribers on the platform organically.

2. Should create and maintain communities across social media networks, Google play other third party product related communities.

3. Build a strong culture for new user acquired and product planning to drive impactful outcome for user growth.

4. Lead team in execution of the acquisition programs over the short/medium term by building hypotheses and optimizing roadmaps through various platforms.

5. Own all on-platform acquisition optimization efforts and work closely with product and tech team to make it super seamless for users to subscribe and join.

6. Work closely with the content and marketing team to build the right frameworks for acquisition efforts by micro cohorts and users.

7. Own planning and goals for financial year.

8. Build frameworks and processes that will help team measure, track and monitor all key metrics on real time basis

9. Lead team to build insight and actionable ideas at the user level.

Location of work : ONSITE (NOIDA Sector 16)

Salary : Competitive

Notice :30days

Industry : OTT Platform, Ecommerce, Media