Manager - CMI - Shopper/Category Insights - Consumer Products

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Minimum 8-12 years of strong experience in shopper/category insights (not consumer insights), across any channels; exposure to syndicated databases like Nielsen RMS, Kantar HH panel (preferred); understanding of shopper segmentation methodologies

Job Type - Permanent

Description - The position is an excellent opportunity for the incumbent to understand the shopper journeys and segments, scope for influence and its impact on shopper marketing plans (awareness, pricing, planogram) in addition to leveraging syndicated databases like Nielsen RMS/Kantar HH panel to drive deeper understanding of consumer and retail dynamics.

Client Details :

Our client is one of the leading US-based consumer products company having a geographical presence in over 200 nations currently. Alongside a global presence, they have an ever-increasing India footprint as well. They are extremely driven by the business initiatives in their endeavour to become the market leaders in their space and are in requirement of a CMI Manager for their shopper, retail and business intelligence segments.

Description :

In this role, having a dual reporting to the Associate Director (India) and Director (APAC), the person will be responsible for:

1. Driving the agenda of shopper insights and understanding across various channels

2. Understanding mindsets of omni-channel shoppers

3. Leveraging syndicated datasets to deduce solid understanding of retail dynamics

4. Identifying new data sources that can aid in evolving business

5. Availing technology & tech-based software and evolving measurement approaches

Profile :

Minimum 8-12 years of strong experience in shopper/category insights (not consumer insights), across any channels; exposure to syndicated databases like Nielsen RMS, Kantar HH panel (preferred); understanding of shopper segmentation methodologies and having executed large-scale project management task(s).

Job Offer :

A chance to work with a leading global consumer products company handling all portfolios for the brand at a national-level and exposure to market insights & business intelligence segments.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Saptarshi Chatterjee on +91 22 4236 3228.

The Apply Button will redirect you to website. Please apply there as well.