Scope of the role : nThe role would be responsible for managing and leading the marketing campaigns for regional focus markets in Tamil Nadu. Job Profile : 1. Leading, planning, and executing regional marketing for East India. - Drive achievement of brand topline drivers by delivering impactful 360-degree marketing campaigns for East Market. - Own the Buyer acquisition strategy in the region, with a clear focus on building a CRM segment-based approach. - Own the campaign delivery end to end including agency briefing, shoot production, content & concept development and execution - Identify opportunities for relevant marketing interventions round the year to grow buyer/walk-in base through continuous engagement with regional audience - Provide support to regional teams with topical content and creatives for all East Markets - Coordinating with Brand, Regional, Category teams during all campaign to ensure right inputs for the region are provided on a timely manner. Also facilitate informed decision making by helping brand teams with competitive analysis, market forecast and risk assessment. - Driving the stakeholder management during regular focused group discussions, Dipstick surveys and a high collaboration environment. - Anticipate & identifying potential areas of research as per brand needs and converting insight to business actionable results for the region - Being abreast with macro- economic and consumer trends; periodic reporting. - Develop a better consumer & competitive understanding of the challenges in the region, identifying the triggers and designing market interventions that lead to improvement in brand scores / business. 2. Deliver Projects while managing internal & external partners - Liason with internal stakeholders for understanding requirements and building briefs - Manage agency relationships (both creative & research) & drive adherence to briefs, timelines and budgets. 3. The right person - 8-12 years of experience in core brand marketing preferably in fashion/retail industry. - Keen analytical mind with Strong influencing skills, able to build relationships with teams and stakeholders and collaborate well with them - Strong networking skills and updated with the current trends - With good exposure to all forms of research - Good acumen for consumer understanding and willing to travel for research purposes - Being and Independent Thinker. - Stakeholder Management both internal and external - Willing to travel extensively for Consumer research / Market insighting.

Kolkata

Manager - Circle Marketing - Retail 

Manager - Circle Marketing - Retail  ,Job Description for Manager - Circle Marketing - Retail  in Soni Placement & Consultant Services in  Kolkata for (8-12) years of experience. Apply Now!

Job Description for Manager - Circle Marketing - Retail  in Soni Placement & Consultant Services in  Kolkata for (8-12) years of experience. Apply Now!