Manager - Channel Marketing - Startup - IIM/XLRI/MDI/FMS/SPJIMR/ISB

2 - 5 Years

Bangalore

Posted 9 years ago

#Marketing #Trade Marketing #Brand Management #FMCG Marketing #Startup #Sales Promotion #Campaign Management

Silver People is recruiting for the fastest growing start-up in 'Online food ordering and delivery' business. It is growing at a rapid pace with great expansion plans and also received large funding from top investors. With agressive plans on their mind, they are looking for 'Channel Marketing Manager' with experience across trade marketing activties or as brand manager in top FMCG companies.

Exp : 2-5 years

Candidates from top tier MBA colleges only are eligible for this position.

Key Roles and Responsibilities :

Curating Supply :

- Responsible for curating supply in terms of selection of channel partners across different cities

Marketing Activities :

- Planning Go-to-Marketing strategies, Region-wise Marketing Promotions, Product Launch Activity planning and execution, internal and external communication

Trade Activities :

- Promoting channels via Marketing and ensure that activities are carried out by partners as agreed. Introducing & managing initiatives and partner retention through tools like partner portal

Schemes and promotions :

- Creating and driving tactical schemes in conjunction with partners in order to drive sales

Analysis & Feedback :

- Conducting Partners and End Customers Survey, Competitive Analysis and Industry Trends and check the effectiveness and ROI of channel marketing campaigns

Campaign Management :

- Handling campaigns within channels in different cities for a defined period of time

Requirements :

- Sound understanding of all traditional / below the line modes of marketing

- Should be data driven and should optimize for the right parameters and have strong execution capabilities

- Prior experience in trade marketing is preferable

- Positive and highly motivated and driven; Capable of driving exponential growth in a very short time frame

- Should be willing to work in a fast paced / dynamic environment

- Excellent communication skills

- FMCG experience preferred

Location : Bangalore

Compensation : Best in the Industry