Manager - Channel Marketing - Consumer Clean Energy

We are changing the way homes and businesses consume energy in India by selling an idea : clean energy is more affordable than retail electricity you pay to the grid.

- Our target is every rooftop in urban India. Help us solve one of the biggest problems in the world by leveraging technology to unlock the clean energy sector.

- 8Minutes is seeking a passionate Channel Marketing Manager to build India's first consumer clean energy brand. The Marketing team is looking for a candidate with experience in developing and leading sales and marketing growth strategies, customer acquisition efforts, and go-to-market planning.

Your Mission : To develop key channel partnerships to enable lead generation

Responsibilities :

- Identify new channels and partnerships

- Develop strategic partnerships with key stakeholders & adjacent market products which support lead generation

- Manage the entire marketing lifecycle: supporting the strategy, conceiving means and collaterals, design and working with cross-functional teams such as sales and Ad agencies for BTL activities and helping lead generation

- Partner with product, sales and Ad Agency to deliver marketing collaterals, campaigns and events as per road map and objectives and implement go-to-market strategy

- Be a part of core Marketing team and collaborate directly with Head Marketingon sales and marketing growth strategies

- Establish and own metrics for marketing activities

- Mange execution of marketing strategy through lead generation strategies, lead nurturing, awareness building

- Lead & build high performance teams in a fast paced startup culture

- Shaping energy consultants and influencers opinions and preference for 8Minutes products and services

- Educating new markets about solar and 8Minutes's technology and solutions

Qualifications :

- 3-5 years of total work experience with Channel Development, with 2 years of experience leading teams

- Experience with human centered design, and Lean Startup methodologies

- Demonstrated understanding and experience developing solutions for top of the pyramid consumers in Tier I cities

- Experience conducting focus groups, usability studies, and market research to validate product requirements and design decisions

- Expertise across marketing functions, including content marketing, thought leadership, events, digital, and social media

- Highly analytical mindset and data-driven approach to marketing required

- Excellent analytical skills and strategic thinking

- High comfort level in fast paced, entrepreneurial, team environment

Salary Range: 8 - 14 LPA