Manager - Channel Activation/Marketing - General Trade

Channel Activation (marketing) Manager- General Trade

Job Description - This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the company's overall business strategy

Client Details:

With a legacy of more than 3 decades, the organization is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two years .

Description:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Profile:

A successful 'Channel Activation Manager' should have:

- Tier 1 MBA graduates (Batch of 2017 - 2019)

- Tier 2 MBA graduates (Batch 2016 -2018)

- An individual with minimum 2 years of an ASM stint in General Trade and then moved to a Regional Trade Marketing/Customer Marketing role

- Minimum 5+ years of industry experience

- Open to relocate

Job Offer:

Opportunity to work in a national role (head office) with a leading FMCG giant

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682. The Apply Button will redirect you to website. Please apply there as well.