Manager - Category Growth - Home Solution - IIM/ISB/MDI/FMS

Category Growth Manager- Home Solution

What You'll Do:

- Drive Category Growth & Revenue: Develop the category marketing strategy and product roadmap to grow the category revenue; Create new growth engines through new avenues to up-sell, cross-sell & more; Work closely with Sales team to achieve revenue goals

- Pricing: Drive revenue growth by working closely with Sales team on proposals especially customized solutions for various B2B partners

- New Product Development: Lead the new product development initiatives for OneAssist. This will include identifying new areas of growth and launching new products in line with broader strategic goals

- Drive P&L: Own and drive the overall product-category P&L and improve unit economics

- Increase Market Share: Enhance existing product offerings and customer experience to increase market share

- GTM: Ensure consistent execution of product lifecycle processes from concept to launch (GTM), working closely with sales, service and tech teams

- Influence User Journey: Work closely with tech team to develop/improve the user journey experience

- Improve Customer Experience: Work with teams like Customer Service, Operations etc. to improve our customer retention

- Stakeholder Management: Work closely with business development / sales leaders to meet category revenue targets

- Consumer Insight: Develop deep understanding of Consumer, households and Market need gaps to develop new products & value propositions

What You MUST have:

- 3 years of proven experience of building & growing new categories in consumer space

- Experience of working in a Consumer/Insure/Health/Fin-Tech startup ecosystem is MUST

- MBA from a reputed institute

- Bonus: If worked in FMCD / Durables or related industry / startup

What You'll Need to SHINE:

- P&L management

- Value proposition design including pricing

- New Product Development (NPD / NPI)

- Market segmentation

- Go-to-market Strategy & execution

- User journey design for a digital journey

- Experience of building new categories from scratch

We think you'll be an AWESOME FIT, if you possess the ability to:

- Problem solve based on first principles

- Hustle & bias for action. Super-high ownership

- Strike balance between execution & strategy, very hands-on

- Naturally collaborate with stakeholders across levels in various functions

- Capable of working independently with loads of self-drive

- Keen attention to details

- Cope with competing demands

- Multi-task and ruthlessly prioritize

Job Location - Mumbai

Reporting to - Category Growth Head