Responsibilities:
- Conduct market research to identify potential opportunities, target audiences, and competitive analysis to develop effective marketing strategies.
- Generate leads through various channels such as online marketing, networking, cold calling, and email campaigns.
- Identify, approach, and pitch potential clients or customers to convert leads into sales.
- Cultivate and maintain strong relationships with existing clients and partners to foster long-term business growth.
- Develop and execute marketing plans to support business development objectives, including digital marketing, content marketing, social media, and advertising campaigns.
- Collaborate with the sales team to create materials, presentations, and tools that facilitate the sales process.
- Attend industry events, conferences, and trade shows to expand the company's network and identify potential business opportunities.
- Track and analyse the effectiveness of marketing and business development efforts to make data-driven decisions for optimization.
- Manage budgets allocated for marketing and business development activities, ensuring cost-effectiveness.
- Stay updated on the company's products or services and be able to communicate their value effectively to potential clients.
Experience: 5-8 years
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