Manager - Business Analytics - BFSI

Job Purpose :

- The role incumbent will be responsible to provide data driven approaches towards informed business decision making through data analytics, information visualization, process improvement and proactive solution assessments.

Key responsibilities :

- Would need to develop and apply analytical algorithms and methods where possible with a view of driving sales.

- Identify data patterns & trends and provide insights to enhance business decision making capability.

- Translate data into consumer behavioural insights to drive targeting, campaign analytics and segmentation strategies

- Work on prospect based driven Acquisition Strategy

- Develop Machine Learning Models for Propensity and Lead Optimization

- Create Framework for Assessment in the critical areas such as business performance, productivity, campaign efficiency etc.

Qualification :

- Years of experience 4 to 6 years of relevant experience with prior focus in Financial Services Analytics

- Graduate / Post-graduate degree in Engineering /Economics/Stats/ aths or any equivalent Quantitative area. (Engineers preferred)