Manager - BTL Marketing - Mobile App Startup

About Company:

Housejoy is a mobile apps company providing local services across the country. Our goal is to start organizing the unorganized market in India for different verticals ranging from home services, appliance installation and repairs, beauty and fitness at home.

We are led by a very experienced team of entrepreneurs (founders of Tutorvista) and backed by one of the largest VC's in the consumer internet space. We have a very good mix of product engineers, coders, designers, operations and marketing specialist.

Looking to hire exceptionally good talent in all verticals for the roles of city managers, vertical heads (all categories), associate category managers, android app development, iOS app developers, backend developers, google API specialists and analytics.

This is a new formed well funded company with huge growth potential since you will be joining the core initial team.

Products: Mobile apps based services company

URL: www.housejoy.in

Inception : July 2014

Location : Banglore

Headcount of Company : 50

Funding: House Joy have raised Series of funding from Matrix Partners

What you will do:

Responsible for implementing all the BTL activities like RWA Activities, Mall Promotions and fabrication

- Implement strategies for augmenting business, identifying and penetrating new market segments.

- Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

- Driving sales initiatives to achieve business goals & managing the frontline sales team.

- Must have handled promotions, Events & Promotional programmes

- Must have good production and printing knowledge of types of flex, vinyl, acrylic, sun boards, leaflets, booklets and brochures.

- Planning the event, coordinating with the vendors for price negotiation and managing the overall arrangements for the events

- Candidate should have Experience in Cross-Promotions/Str. Brand Alliances, Employee/Customer Motivation Programs, Corporate/Channel Partners Meets, Society/Mall Promotions & Activation,, Distribution channel merchandising, Neighborhood Marketing, Institutional Promotions, Theme Based Parties, Trade Fairs & Exhibitions, Reward Sourcing, Referral/Reward / Loyalty Programs, Customer Relationship Management (CRM), Retail Mapping, etc.

- Increase market share

What you will need:

- Should include a strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers. (All BTL area are considered: events, CRM, data mining, mailing, strategy advice

- Strong capabilities in coordinating the supplier's chain (i.e.: execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) is a must

- Should possess a dynamic and professional approach with extensive operational experience

- Good knowledge of suppliers in advertising area

- Ability to think and manage strategically as a key member of a small and dynamic team

- Ability to select, organize and coordinate suppliers

- Ability to build a team

- Energetic, versatile and a creative problem-solver

- Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail

- Effective communications, presentation, interpersonal supervisory customer relations skills

- Comprehensible organizational, analytical, problem solving and negotiating skills

- Ability to exercise diplomacy and discretion, work independently and in a team of an international level

- Ability to prioritize work

- Exercise total confidentiality, discretion and integrity regarding information acquired through the Company

Perks:

- A platform to learn and innovate with like minded peers

- Huge growth potential since you will be joining the core initial team.

Compensation:

We offer the best as per industry standards. Increments will be commensurate to your performance.

If interested kindly forward CV with below details:

Current CTC:
Expected CTC :
Notice period:

Deepika Thakur
Sr.Talent Acquisition