Manager - BTL Marketing - eCommerce

We are hiring for Manager - Marketing - BTL for our client based in Gurgaon.

Job Responsibilities:

- To design & implement marketing programs supporting sales acquisition targets.

- Responsible for preparing and executing the BTL marketing calendar including (but not limited to).

- Ensure cost-effective deployment of visibility collateral, signage, events & outdoors

- Monitoring of Outdoor campaigns

- Required to take ownership and to work with different teams to maintain a smooth presence offline.

- Planning & Implementing innovative solutions analyzing the competition

- Strategic planning and implementation around important occasions and special projects

- Visit market frequently explore the options being used by competitors

- Maintain proper tracking and auditing process

- Creating Pool of right vendors, bill processing and timely payments

- Corporate kiosks.

- Local ad-hoc marketing.

- Manage brand delivery across all BTL channels.

- Work with different teams to come up with promotional materials for marketing, keeping in mind their effectiveness, cross-selling implications while adhering to brand guidelines.

- Responsible for identifying and closing strategic local partnership opportunities.

- Keep innovating with new marketing ideas/channels.

- Measure and track all marketing activity. Analyze and derive inferences for meeting set ROI and KPIs.