Manager - BTL - Consumer Banking

Discipline - Marketing

Subsector - Direct Marketing

Location - Mumbai

About our Client: Our client is a leading bank offering a wide range of financial services across Investment Banking, Corporate Banking, Markets and retail Banking. With a strong focus on strengthening their consumer banking presence in India, they are looking to hire a BTL Manager to manage to manage and support fast expansion plans in Mumbai.

Job Description: Reporting into the Marketing Lead for Consumer Banking, your responsibilities will include:

Marketing:

- Develop - leads generation campaign' with measurable call-to-actions

- Identify 'unconventional communication media' with segmentation approach to reach-out to under-serviced market segments

- Convert serious business pitch in to highly engaging audio-visual multimedia content with use of informality & humor in communication to educate targeted prospects

- Revamp all forms of communication & content at all customer touch-points

- Create marketing campaigns to improve referrals, renewals and up-sell to existing customers

Sales Conversion & Leads Generation:

- Establish & head a national leads generation team to deliver marketing content directly to prospects

- Convert leads to profitable sales through phone sales teams, website and field sales force

- Accountable for budgeted revenue targets, sales conversion and leads generation volumes

The Successful Candidate:

- You will have 8-12 years of post qualification experience in a BTL/Direct Marketing role with an MNC player.

- You will come with a full time MBA preferably from a premier B-School.

- You will have managed end to end BTL activities including strategy and execution in your prior engagement

What's on Offer : This is an excellent opportunity to work with a fast growing bank in a managerial role in a consumer banking setup. Market leading compensation + performance driven bonus for the right candidate

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