Manager - Branding - FMCG

Position : Manager

Location : Kolkata

Job Description and Candidate Profile :

Manager - ATL Marketing / Branding

- Having exposure on Budgeting, Planning and Executing at a corporate level.-

Job profile :

This role is primarily responsible for :

- Leading and driving brand activities in the market, developing appropriate ATL strategy by exploring conventional and non- conventional media channels

- Coordinating with creative agencies

- Bring out of the box and innovative ideas to enhance the brand value

- Design & Implement ATL media campaigns as per business needs

- Develop clear understanding of branding objectives and thereby make branding a strategic business partner.

- Creating brand salience and building imagery of brand to support the marketing activities.

- The candidate should have 9+ years of functional experience, preferably in FMCG

- An MBA (Marketing), having excellent communication skills