Manager - Branding - FMCG

Job description :

- Developing and deploying Brand Marketing Plans which includes identifying key brand issues and opportunities along with executing them.

- Prepare the marketing budget keeping the A/S at optimum level

- Develop media mix and media vehicle mix maintaining an optimum balance

- Developing ATL plans & creating communication elements together with creative, media and Internal stakeholder teams.

- Handling customer insights to build successful in-market activations

- Category Sizing, Competition Benchmarking, P&L