Manager - Branding & Communication - FMCG/Manufacturing Firm

Branding & Communication Manager

- Branding & Marketing

- Communication & Public Relation

- Market (Customer and competitor) insights

- Business analytics

- Process establishment & Improvements

- Creating and implementing marketing communication strategy for the division.

- Drive traffic through Search Engine Optimization / Search Engine Marketing

- Devise content and strategies through social media to drive traffic and engagements

- Tracking internal and external metrics on a continuous basis with insights for improving reach, engagement, awareness and lead generation.

- Widening media reach through communication and Public Relation activities

- Tracking customers needs and expectation on a continuous basis.

- Tracking and improving CSI (Customer Satisfaction Index) and work on Opportunity For Improvement with Cross Functional Teams

- Devising and developing various marketing activities for channel partners to align them to business requirements.

- Establishing a process for continual improvement for effective and efficient implementation of marketing plans.