Manager - Branding & Communication - Conglomerate

We have been mandated by a large global conglomerate into Metal, Mining & SEZ business is looking for a specialist in Branding & Communication for its Special Economic Zone (SEZ).

Position : Manager - Branding & Communication

Reporting: Head - Strategic Marketing

Location: Bhubaneswar

Qualification: Master's degree in Marketing / Advertising / Communication or any related field

Experience: 4 - 12 years

Marketing Communications :

- Formulate communication pitch for the industrial park..

- Design Marketing Collaterals such as Brochures, Flyers, Website, Presentations, and Videos etc. based on the inputs from relevant stakeholders.

- Maintain inventory of the Marketing collaterals in the department

Branding :

- Prepare and implement the branding strategy for the Industrial Park

- Improve visibility of the Industrial Park among prospective customers

- Recommend and implement ideas to improve the brand awareness

Events & Exhibitions :

- Identify suitable events and exhibitions that give better Marketing ROI

- Coordinate with various vendors for timely execution of stalls at exhibitions

Advertisements :

- Identify suitable avenues for advertisements

- Co-ordinate with agencies to meet the deadline of ad releases

Digital Marketing :

- Manage the company's official website and prepare content for the same with regular update

- Improve the search rankings of the website through SEO techniques

Public Relations :

- Prepare Press Releases on various milestones or events of the project

- Co-ordinate with Corporate Communications team

JOB SCOPE :

Internal Interactions :

- Head (Strategic Marketing) - For Upward Reporting

- Vice President (Operations) - For Communication with the existing Customers

External Interactions :

- Prospective / Potential Customers and Investors

- Vendor Partners

Geographical Scope :

- Pan-India

Behavioral Competencies :

- Interpersonal Effectiveness, influencing skills, Integrity, Achievement Orientation & Professional excellence.

Functional Competencies :

- Strong Verbal and Written communication skill, Knowledge in Marketing and Public Relations, detail-oriented, creative skill.