Manager - Brand Strategy - FMCG

Job Type - Permanent

Job Description - This is a brand strategy lead role for one of the largest FMCG companies

Client Details :

Our client is an American organisation with a deep footprint in India. They have been growing form strength to strength in the FMCG space and with innovative strategies around sales and marketing, they have been one of the biggest names in the global market. They continue to grow in India from strength to strength and are now looking for a Brand Strategy Lead for their flagship brand.

Description :

The incumbent would report into the Brand Head for India and would be responsible for the following:

- Brand building and Brand development across the Indian market

- Brand strategy towards strategic positioning of the sub brands

- Expansion strategies through way of innovations and NPDs and their launches

- Build the differentiation strategy basis the consumer behaviour analysis

- Design promotional campaigns across ATL and BTL for new products as well as the legacy brands

- Analyse marketing trends and identify new opportunities and talent

Profile :

The successful candidate:

- Should have 9-12 years of sales & marketing experience with a majority of experience in brand development and building for major brands in India

- Should be an MBA from a premier business school

- Should be well equipped to understand consumer behavior in order to develop the next big idea for the category

- Should have an end to end understanding of the marketing mix involved towards brand building and development

- Should be a go getter and a team player

Job Offer :

- The opportunity to work directly with the primary stakeholders within the organization

- Work in an organization that delivers faced paced growth for performers

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

Contact - Jennifer Shah - +91 124 452 5492

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