Manager Brand solution will be responsible for, In order of importance, list the key accountabilities critical to the performance of the position. It is recommended to focus on essential responsibilities that highlight accountability and level of judgment required
Key Responsibilities:
- This position is expected to work with the Brand Solutions lead for the Brand Solution ideation, execution, deliveries and Collaterals portfolio while aiding the ad sales team for revenue maximization, retention of existing clients and helping garner new business wins POSITION RESPONSIBILITIES In order of importance, list the key accountabilities critical to the performance of the position.
- It is recommended to focus on essential responsibilities that highlight accountability and level of judgment required. -
- CUSTOMISED BRAND SOLUTIONS AND INTEGRATIONS FOR BRANDS - Develop deeper insight and understanding of market requirements through advertiser/client interaction, and facilitate 'why buy?' - Propose solutions and integrations more suited to client needs, hence resulting in better monetization of advertising opportunities - Work along with teams to create AVs for client pitches, co-branded promos, show reels and contextual vignettesLead team of People Advisors and Client Account HR Leads as required
COLLABORATION ACROSS TEAMS (CONTENT, SALES, MARKETING) :
- Build strong brand proposition via segments along with planned execution
- Build -up and surround programming to help create additional association opportunities
- Execution of any product placements
- Plan, schedule and align future programming plan Sales
- Coordinate on brand brief and organize customized decks - Joint meetings with clients
MONITORING INPUT TO SHAPE THE OUTPUT
- Define what standard (awareness, consideration etc.) & brand specific attributes (imagery) should be tracked to better understand the impact of our associations for our key partners. - Continuously evaluate the impact of association on brands and course correct where needed using quantitative pre-post evaluation
- INPUT INTO MARKETING & PR PLANS - Closely work with marketing & PR team towards development of the strongest ideas to drive buzz and value of our properties , Maintain strong working relationships Internal - Ad Sales, PRS, Programming, Graphics , Creative cell, Commercial & Ops
- Strong collaboration skills with internal and external stakeholders Quality of solutions provided and contribution to the success of campaigns executed
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