Manager - Brand Planning & Strategy - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - This is a brand and creative strategy role for one of the largest FMCG organisations for their growing portfolio.

Client Details

Our client is an American organisation with a deep footprint in India. They have been growing form strength to strength in the FMCG space and with innovative strategies around sales and marketing, they have been one of the biggest names in the global market. They continue to grow in India from strength to strength and are now looking for a Brand Strategy Lead for their growing portfolio.

Description

The incumbent would report into the Category Head for India and would be responsible for the following:

- Brand building and Brand development across the Indian market

- Brand strategy towards strategic positioning of the sub brands



- Expansion strategies through way of innovations and NPDs and their launches

- Build the differentiation strategy basis the consumer behaviour analysis

- Conducting strategic Brand Planning exercises and studies with the agencies towards the growth of the portfolio

- Design promotional campaigns across ATL and BTL for new products as well as the legacy brands

- Analyse marketing trends and identify new opportunities and talent

Profile

The successful candidate:

- Should have 9-15 years of sales & marketing experience with a majority of experience in brand planning and strategy from the agency side as well as on the brand side for well known FMCG companies

- Should be an MBA from a premier business school



- Should be well equipped to understand consumer behaviour in order to develop the next big idea for the category

- Should have an end to end understanding of the marketing mix involved towards brand building and development

- Should be a go getter and a team player

Job Offer

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth for performers

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

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