Manager - Brand Marketing - Manufacturing Firm - IIM/ISB/MDI/FMS

Job description:

- Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media

- Creating & managing customer research, promotional collateral to establish and maintain product branding

- Handle external Media relationships, PR and agency relationships

Required Candidate profile:

- Be able to translate brand propositions into internal pitches as req to drive stakeholder approvals

- Solid understanding of promotion & media planning - both grassroots & across major mediums

- MBA Marketing from Tier 1 Institute

- Hands on exp in brand creation & development, with exp in brand building & GTM

- Has keen eye for design, creative judgement & able to bring or direct the partners for good design, creative dev for the brand assets.