Manager - Brand Marketing - Life Insurance

Brand Marketing Manager - Life Insurance

Job Responsibility :

1. Brand Store and Branded merchandise solution

- Build and drive product categories and SKU in brand store

- Drive & promote the registration and usages of brand store

- Marketing promotion, sales schemes and campaign to drive sale

- Driving seller / vendor alliance to drive catalogue and market place

- Vendor management, negotiation and on boarding

- Ensure all brand merchandise buying is happening through this portal

- Ensure quality merchandise and proper use of brand guidelines

- Drive usages of the brand store and run campaigns

- Build affinity towards brand merchandise & Manage catalogue

- Regular reporting of the business and web analytics

- Develop and maintain the brand store portal

- Brand store management through effective UX/UI and portal performance

2. Drive Brand Pins through brand promise stories of employees, distribution and customers across all platforms : Collaborate cross functionally for event coordination and also to drive brand ideologies and ensure consistent brand image is maintained

3. Budget and spends : To be the overall custodian of Budgets allocated and Spends as per plan and provide continuous updates