Education from IIM/XLRI/ISB/FMS
This position is responsible for :
- Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to strategy and budget
- Analyzing market research data and using findings for strategy formulations
- Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand
- Providing guidance in designing and development of communication material and finalizing on the right media agency for ATL/BTL activities.
Detailed Responsibilities (Major responsibilities of this position) :
- Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.
- Defining action plans based on marketing strategy.
- Scanning and analyzing secondary market reports/data.
- Creating market construct and mapping with price.
- Mapping and tracking competitor's communication strategy.
- Briefing and Ideation, finalizing with Creative agency, Media agency & Houses.
- Approving the designing and development of communication materials (TV/Print etc).
- Analyzing research data, market construct and competitor's price and creating Media strategy based on the same
- Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend
- Managing Media Plan and co-ordination with Media Agencies & Media Houses.
- Ensuring proper execution of promotional strategy.
- Identifying promotional Item as per consumer requirement and (trade) level promotion.
- Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.
- Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.
- Making occasional market visit during promotional activities.
- Utilizing competitor's product prices for taking pricing decisions.
- Reviewing MIS reports twice a month.
Call : 9213229721
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