Manager - Brand Marketing - FinTech Startup

Fintech startup developing Home Loan solutions for Developers and Home Buyers through an all-digital loan processing and matchmaking platform with lending institutions (Banks/HFCs) completely re-imagining the housing loans business. The business offering will solve the complex and time-consuming processing of home loans which involves multiple checks for eligibility and creditworthiness of customers and property through traditional instruments and documents by an all-digital approach to make this process fast and easy for customers and deliver high productivity for lending institutions.

Key Responsibilities :

- Brand custodian for organization and managing its campaigns - communication and customer acquisition

- Lead in building out the organization consumer journey

- Lead, plan and execute online performance marketing campaigns across the organization's products

- Create online branding and lead generation channels (including influencer marketing, SEO, email marketing and so on)

- Manage key brand touchpoints of organizations - social media, content across platforms and own product, offline banding.

Qualification & Experience :

- MBA/ PGDBA from with Marketing specialization from Tier 1

- ~ 3-5 years of experience

- Industry : BFSI, Fintech, Real Estate is a preference

- Should have worked in Marketing function in line with the mentioned requirements