Manager - Brand Marketing - eCommerce

Role Summary:

- The Brand Marketing Manager will be responsible for building and maintaining a strong brand image.

- This role focuses on storytelling, brand positioning, and offline and online campaigns to create a cohesive brand identity.

Key Responsibilities:

- Develop and execute brand strategies to build awareness and differentiation.

- Lead brand positioning, storytelling, and messaging across channels.

- Plan and execute integrated marketing campaigns, including ATL, BTL, and digital.

- Work closely with creative teams to ensure brand consistency in visuals and messaging.

- Conduct market research to understand target audiences and track brand perception.

- Manage partnerships, sponsorships, and PR activities to enhance brand visibility.

- Track brand performance metrics and adjust strategies based on feedback.