Manager - Brand Marketing - eCommerce

- Responsible for brand Marketing

- Strategy, planning and execution of video content for brand's channel

- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

- Working closely with cross functional teams like product, business to ensure key goals are achieved

- Program management of key company initiatives

- Work with Social Media team for new product launches and promotions

- Work with external brands and PR agencies to build communication campaigns