Manager - Brand Marketing - Consumer Tech

Brand Marketing Manager

We are hiring a Brand Marketing Manager for a leading consumer-tech client based in Delhi / NCR.

Role details are given below:

KRA's :

- Strategize and execute Communication encompassing Brand Communication

- Develop communication content with influencers and media partners for brand promotion

- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints

- Design brand campaign strategy with clearly defined milestones with timeline

- Brand Strategy development adhering to defined Brand KPIs

- Celebrity on-board strategy development; managing celebrity contracts and 360-degree utilization and managing external agencies

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

Requirements :

- You have 4-9 years of proven experience managing all aspects of marketing in a premium organization preferably in Audio/ Smartphones/ Consumer Electronics

- You have extensive experience and proven record in brand planning/strategy, Online brand engagement, creative development, measurement and execution

- You have experience in working with large budgets and finding the most effective and efficient way of reaching customers

- MBA in Marketing / Communications or relevant field

- Analytical and creative thinking

- Exquisite communication and interpersonal skills